Preamble

With the following privacy policy, we would like to inform you about the types of personal data (hereinafter also referred to as ‘data’) we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as ‘online offering’).

The terms used are not gender-specific.

As of: 15 August 2025

Responsible party

Roswitha Gobbo

9050 Appenzell

Email: news(at)roswithagobbo.ch

Website: https://contact.roswithagobbo.ch

Overview of processing

The following overview summarises the types of data processed and the purposes for which they are processed, and refers to the data subjects.

Types of data processed

• Inventory data.
• Contact details.
• Content data.
• Usage data.
• Meta, communication and procedural data.
• Log data.

Categories of data subjects

• Communication partners.
• Users.

Purposes of processing

• Communication.
• Security measures.
• Direct marketing.
• Organisational and administrative procedures.
• Firewall.
• Feedback.
• Provision of our online offering and user-friendliness.
• Information technology infrastructure.

Relevant legal basis

Relevant legal basis under Swiss data protection law: If you are located in Switzerland, we process your data on the basis of the Federal Act on Data Protection (abbreviated to ‘Swiss DSG’). Unlike the GDPR, for example, the Swiss DSG does not generally require that a legal basis for the processing of personal data be specified and that the processing of personal data be carried out in good faith, lawfully and proportionately (Art. 6 para. 1 and 2 of the Swiss DSG). In addition, we only collect personal data for a specific purpose that is recognisable to the data subject and only process it in a manner that is compatible with this purpose (Art. 6 para. 3 of the Swiss DSG).

Security measures

In accordance with legal requirements, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, implementation costs, the nature, scope, circumstances and purposes of processing, as well as the varying likelihood and severity of threats to the rights and freedoms of natural persons.

These measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, transfer, availability and separation. Furthermore, we have established procedures to ensure that data subjects’ rights are exercised, data is deleted and responses are made to data breaches. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

Shortening of the IP address: If IP addresses are processed by us or by the service providers and technologies we use and the processing of a complete IP address is not necessary, the IP address will be shortened (also known as ‘IP masking’). In this case, the last two digits or the last part of the IP address after a dot are removed or replaced by placeholders. The purpose of shortening the IP address is to prevent or significantly impede the identification of a person based on their IP address.

Securing online connections with TLS/SSL encryption technology (HTTPS): We use TLS/SSL encryption technology to protect user data transmitted via our online services from unauthorised access. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between two servers), protecting the data from unauthorised access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

General information on data storage and deletion

We delete personal data that we process in accordance with legal provisions as soon as the underlying consent is revoked or there is no further legal basis for processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer storage or archiving of the data.

In particular, data that must be retained for commercial or tax reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.

Our data protection information contains additional information on the storage and deletion of data that applies specifically to certain processing procedures.

If there are several specifications regarding the storage period or deletion periods for a piece of data, the longest period shall always apply. Data that is no longer required for its original purpose but is retained due to legal requirements or other reasons is processed exclusively for the reasons that justify its retention.

Storage and deletion of data: The following general periods apply to storage and archiving under Swiss law:

• 10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, accounting documents and invoices, as well as all necessary work instructions and other organisational documents (Art. 958f of the Swiss Code of Obligations (CO)).
• 10 years – Data necessary for the consideration of potential claims for damages or similar contractual claims and rights, as well as for the processing of related enquiries, based on previous business experience and customary industry practices, shall be stored for the statutory limitation period of ten years, unless a shorter period of five years is applicable in certain cases (Art. 127, 130 OR). After five years, claims for rent, lease and capital interest as well as other periodic payments, for the delivery of food, for meals and for innkeeper’s debts, as well as for craftsmanship, retail sale of goods, medical services, professional services provided by lawyers, legal agents, attorneys and notaries, and from the employment relationship of employees (Art. 128 OR).

Rights of data subjects

Rights of data subjects under the Swiss DSG:

As a data subject, you have the following rights in accordance with the provisions of the Swiss DSG:

• Right to information: You have the right to request confirmation as to whether personal data concerning you is being processed and to receive the information necessary to enable you to exercise your rights under this law and to ensure transparent data processing.
• Right to data disclosure or transfer: You have the right to request the disclosure of your personal data that you have provided to us in a commonly used electronic format.
• Right to rectification: You have the right to request the rectification of inaccurate personal data concerning you.
• Right to object, erasure and destruction: You have the right to object to the processing of your data and to request that personal data concerning you be erased or destroyed.

Provision of online services and web hosting

We process user data in order to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or end device.

• Types of data processed: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and process data (e.g. IP addresses, time stamps, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures. Firewall.
• Storage and deletion: Deletion in accordance with the information in the section ‘General information on data storage and deletion’.
• Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).

Further information on processing procedures, methods and services:

• Collection of access data and log files: Access to our online offering is logged in the form of so-called ‘server log files’. Server log files may include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to prevent server overload (especially in the case of malicious attacks, known as DDoS attacks), and to ensure server utilisation and stability; legal basis: legitimate interests (Art. 6(1)(f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymised. Data that needs to be kept longer for evidence purposes is not deleted until the incident is finally sorted out.
• Wordfence: Firewall, security and error detection functions to detect and prevent unauthorised access attempts and technical vulnerabilities that could enable such access. For these purposes, cookies and similar storage methods necessary for this purpose may be used and security logs may be created during the check and, in particular, in the event of unauthorised access. In this context, the IP addresses of users, a user identification number and their activities, including the time of access, are processed and stored, compared with the data provided by the provider of the firewall and security function, and transmitted to the latter; Service provider: Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.wordfence.com; Privacy policy: https://www.wordfence.com/privacy-policy/; Basis for third country transfers: Standard contractual clauses (https://www.wordfence.com/standard-contractual-clauses/), Standard contractual clauses (https://www.wordfence.com/standard-contractual-clauses/). Further information: https://www.wordfence.com/help/general-data-protection-regulation/.

Use of cookies

The term ‘cookies’ refers to functions that store and read information on users’ end devices. Cookies can also be used for various purposes, such as to ensure the functionality, security and convenience of online services and to analyse visitor traffic. We use cookies in accordance with legal requirements. To this end, we obtain the consent of users in advance if necessary. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and retrieval of information is essential in order to provide expressly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about their scope and which cookies are used.

Information on the legal basis for data protection: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage period: With regard to the storage period, a distinction is made between the following types of cookies:

• Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their device (e.g. browser or mobile application).
• Permanent cookies: Permanent cookies remain stored even after the device is closed. This allows, for example, the log-in status to be saved and preferred content to be displayed directly when the user revisits a website. The user data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage duration of cookies (e.g. when obtaining consent), they should assume that these are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke their consent at any time and also object to the processing in accordance with the legal requirements, including through the privacy settings of their browser.

• Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).
• Legal basis: Legitimate interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).

Further information on processing operations, procedures and services:

• Processing of cookie data based on consent: We use a consent management solution that obtains users’ consent to the use of cookies or to the procedures and providers specified in the consent management solution. This procedure is used to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and similar technologies that are used to store, read and process information on users’ end devices. As part of this procedure, users’ consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers specified in the consent management procedure. Users also have the option of managing and revoking their consent. The declarations of consent are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements. Storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device. If no specific information is available about the providers of consent management services, the following general information applies: The consent is stored for up to two years. A pseudonymous user identifier is created and stored together with the time of consent, details of the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, system and end device used; legal basis: consent (Art. 6(1)(a) GDPR).

Blogs and publication media

We use blogs or similar means of online communication and publication (hereinafter referred to as ‘publication medium’). Reader data is only processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. For further information, please refer to the information on the processing of visitors to our publication medium in this privacy policy.

• Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts, as well as information relating to them, such as details of authorship or time of creation); Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the section ‘General information on data storage and deletion’.
• Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).

Contact and enquiry management

When contacting us (e.g. by post, contact form, email, telephone or social media) and within the framework of existing user and business relationships, the details of the enquirers are processed to the extent necessary to respond to contact enquiries and any requested measures.

• Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts, as well as information relating to them, such as details of authorship or time of creation); Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, persons involved).
• Data subjects: Communication partners.
• Purposes of processing: Communication; organisational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the section ‘General information on data storage and deletion’.
• Legal basis: Legitimate interests (Art. 6(1)(f) GDPR). Contract performance and pre-contractual enquiries (Art. 6(1)(b) GDPR).

Further information on processing procedures, methods and services:

• Contact form: When you contact us via our contact form, by email or other means of communication, we process the personal data you provide in order to respond to and process your enquiry. This usually includes information such as your name, contact details and, where applicable, other information that you provide and that is necessary for us to process your enquiry appropriately. We use this data exclusively for the stated purpose of contacting and communicating with you; legal basis: fulfilment of contract and pre-contractual enquiries (Art. 6(1)(b) GDPR), legitimate interests (Art. 6(1)(f) GDPR).

Newsletters and electronic notifications

We send newsletters, emails and other electronic notifications (hereinafter referred to as ‘newsletters’) exclusively with the consent of the recipients or on a legal basis. If the content of the newsletter is specified during registration, this content is decisive for the consent of the users. To subscribe to our newsletter, it is usually sufficient to provide your email address. However, in order to offer you a personalised service, we may ask you to provide your name so that we can address you personally in the newsletter, or to provide further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address in a block list for this purpose alone.

The registration process is logged on the basis of our legitimate interests for the purpose of verifying that it has been carried out correctly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure mailing system. Contents:

Information about us, our services, promotions and offers.

• Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, persons involved). Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
• Data subjects: Communication partners.
• Purposes of processing: Direct marketing (e.g. by email or post).
• Legal basis: Consent (Art. 6(1)(a) GDPR).
• Right to object (opt-out): You can unsubscribe from our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably email.

Further information on processing procedures, methods and services:

• Measurement of opening and click rates: The newsletters contain a so-called ‘web beacon’, i.e. a pixel-sized file that is retrieved from our server or, if we use a mailing service provider, from their server when the newsletter is opened. During this retrieval, technical information such as details about your browser and system, your IP address and the time of retrieval are initially collected. This information is used to improve our newsletter from a technical perspective based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked. The information is assigned to the individual newsletter recipients and stored in their profiles until it is deleted. The evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of opening and click rates and the storage of the measurement results in the user profiles – This text area must be unlocked with a Premium licence. – Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as ‘third-party providers’). These may include, for example, graphics, videos or city maps (hereinafter referred to collectively as ‘content’).

The integration always requires that the third-party providers of this content process the IP address of the users, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content or these functions. We endeavour to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as ‘web beacons’) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and may contain technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offering, but may also be linked to such information from other sources.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

• Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of our online offering and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the section ‘General information on data storage and deletion’. Storage of cookies for up to 2 years (unless otherwise specified, cookies and similar storage methods may be stored on users’ devices for a period of two years).
• Legal basis: Consent (Art. 6(1)(a) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

Further information on processing procedures, processes and services:

• Google Fonts (hosted on our own server): Provision of font files for the purpose of user-friendly presentation of our online offering; service provider: Google Fonts are hosted on our server; no data is transmitted to Google; legal basis: legitimate interests (Art. 6(1)(f) GDPR).

Changes and updates

We ask that you regularly review the content of our privacy policy. We will amend the privacy policy as soon as changes to our data processing practices make this necessary. We will inform you as soon as the changes require action on your part (e.g. consent) or other individual notification.

If we provide addresses and contact information for companies and organisations in this privacy policy, please note that the addresses may change over time and we ask you to check the information before contacting them.

Definition of terms

This section provides an overview of the terms used in this privacy policy. Where the terms are defined by law, their legal definitions apply. The following explanations are primarily intended to aid understanding.

• Inventory data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data may include personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, facilities or systems by enabling unique assignment and communication.
• Firewall: A firewall is a security system that protects a computer network or a single computer from unwanted network access.
• Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This category of data can include text, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself, but also includes metadata that provides information about the content, such as tags, descriptions, author information and publication dates.
• Contact details: Contact details are essential information that enables communication with individuals or organisations. They include telephone numbers, postal addresses and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.
• Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about how data is processed, transmitted and managed. Meta data, also known as data about data, includes information that describes the context, origin and structure of other data. It may include details such as file size, creation date, document author and change history. Communication data captures the exchange of information between users across various channels, such as email correspondence, call logs, social media messages and chat histories, including the individuals involved, timestamps and transmission routes. Procedural data describes the processes and procedures within systems or organisations, including workflow documentation, transaction and activity logs, and audit logs used to track and verify operations.
• Usage data: Usage data refers to information that tracks how users interact with digital products, services or platforms. This data includes a wide range of information that shows how users use applications, which features they prefer, how long they stay on certain pages and which paths they navigate through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analysing user behaviour, optimising user experiences, personalising content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
• Personal data: ‘Personal data’ means any information relating to an identified or identifiable natural person (hereinafter referred to as ‘data subject’); A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
• Log data: Log data is information about events or activities that have been logged in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyse system problems, monitor security or generate performance reports.
• Controller: The ‘controller’ is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• Processing: ‘Processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually every type of data handling, whether it be collection, evaluation, storage, transmission or deletion.

Created with the free Datenschutz-Generator.de tool by Dr Thomas Schwenke.

As of: 15 August 2025

Translated with DeepL